Campaign Type: Social
Client: Prime Video
Role: Senior Art Director
The Boys
Social post 
The Boys turns superhero mythology on its head, and the social campaign carried that dark, irreverent tone into formats designed to build anticipation and get fans engaging with the series.
I art directed a range of social concepts, including weekly interactive Boys Bingo posts, 8-bit action simulations, a mock dating-app series featuring the Supes, and comic-style graphics built around pivotal moments. A fan-reaction montage brought the audience’s excitement and the show’s acclaim into the mix.
Together, the work gave fans different ways to enter the world of The Boys and brought its unconventional voice to social.
