M.O.D.O.K. needed a social campaign that felt as strange, funny, and full of personality as the series itself. The goal was to give people different ways into the world of the show, from meeting the characters and counting down to the premiere to getting a taste of M.O.D.O.K.’s completely questionable business advice.
Campaign Type: Entertainment Social Campaign Client: Hulu Role: Art Director
M.O.D.OK.
Countdown VideosAs Art Director, I was involved from the pitch through kickoff and wrap. I worked closely with the team to shape the visual direction, guide the ideas, and keep the work consistent across formats. I was hands on throughout the process, helping turn the show’s humor and character driven storytelling into content made for the social feed.
StickersThe campaign included static character cards, Tools of the Trade posts, animated countdown cards, stickers, GIFs, and short form videos built from clips of the series. The Guide to Business series turned M.O.D.O.K.’s advice into comedy, while Incoming Messages from M.O.D.O.K. made the character feel like he was reaching directly into the audience’s feed.
Together, the work created a flexible social system with multiple ways for people to connect with the show through its characters, story, and humor.
Video Series Character Cards
