Campaign Type: Public Service + Educational Video
Client: Los Angeles County Department of Public Health / ENRICH-LAC
Role: Senior Art Director
ENRICH-LAC
The ENRICH-LAC video series introduces families to care centers and explains two important support pathways: the IEP process and Regional Centers. The project includes one live-action commercial and two animated explainers.
For the live-action video, I was on set during filming, oversaw the edit, and created motion assets, including the title cards and end card.
For the animated explainers, I led the visual design of the screens and created the vector assets, including character and background illustrations. I directed the animation team and animated some sequences myself. Both explainers include Spanish voiceover and captions in nine languages.