Campaign Type: Social, Digital Banner, and OOH Campaign
Client: 20th Century Fox
Role: Lead Designer + Art Director
Deadpool
Deadpool gave me the chance to grow with the campaign. I started as Lead Designer on the first film and returned as Art Director for the second. Both campaigns needed to feel unmistakably like Deadpool, with enough attitude, humor, and chaos to match the character while still working across social, digital, and promotional formats.
TakeoverWorking closely with the creative team, I helped shape the visual direction from concept through delivery. My work included social posts, digital banners, Snap filters, art direction, and the sizzle reel. Each piece gave fans a different way to get into the films, from quick jokes and interactive filters to larger campaign moments.
FiltersThe result was a campaign system that kept the same personality across formats while giving people different ways to connect with Deadpool.