Campaign Type: Digital + Social Campaign
Client: FX
Role: Art Director
Pistol
FX’s Pistol follows Sex Pistols guitarist Steve Jones and the rise of one of punk’s most influential bands. The campaign needed to introduce the series while capturing the raw, rebellious energy of 1970s punk across digital and social platforms.
Art
direction
As part of the creative team, I helped develop and lead the campaign’s visual direction. I contributed to the concepting, art directed and designed the campaign assets, and created the custom illustrations that shaped its visual language. Gritty textures, bold typography, high-contrast compositions, and layered imagery echoed the era while giving the campaign a distinct identity for digital.
I worked closely with the team to carry the creative approach across social posts, digital banners, and display advertising.
The result was a cohesive digital campaign that brought audiences into the world of Pistol through interactive stories, character-driven posts, and playful social formats that introduced the series’ characters and punk history in an accessible, participatory way.
Instagram GridMotion PosterTik Tok EffectMeet the Band - Profile Videos Interactive IG Story
Photo Collage Carousels