Families across Los Angeles County may qualify for free or subsidized early care and education, but finding the right resources can be complicated. OAECE needed a campaign that could increase awareness, reach families in priority communities, and guide parents and guardians toward clear, actionable information.

Team Friday developed Child Care Choices as an integrated campaign and digital experience designed to make the process easier to understand. The visual identity used a bright, approachable system of shapes, typography, color, and illustration to make the subject feel welcoming and accessible. The campaign reached families through out-of-home, digital, social, radio, and multilingual materials.